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Before Martha

Before Oprah

Before Rachael Ray

There was Gertrude Berg

 
 
 
Current Release  
  Ciesla Foundation presents an International Film Circuit release  


 

YOO-HOO, MRS. GOLDBERG

Directed by Aviva Kempner

2009, 35mm, Color/B&W, 92 minutes

 
     
::  link to official website  
::  find a theater near you  
::  watch the trailer  
::  press material / photographs to download  
     
 
From Aviva Kempner, award-winning maker of The Life and Times of Hank Greenberg (BO: $1.7m), comes this humorous and eye-opening story of television pioneer Gertrude Berg. She was the creator, principal writer, and star of The Goldbergs, a popular radio show about a Jewish family living in New York City which became television’s very first character-driven domestic sitcom in 1949. She combined social commentary, family values and lots of humor to win the hearts of America.  
 
     
  You don’t have to be Jewish to love Molly.  
 
  From the film:
 

Norman Lear, producer of All in the Family:
“It’s overwhelming that this woman could have done all of that, and so successfully, and for so many years.”

Supreme Court Justice Ruth Bader Ginsburg:
“She was no shrinking violet. We all listened to Molly Goldberg on the radio.”

NPR special correspondent Susan Stamberg:
“She had that delightful little accent. She wore smart hats from time to time. Yes, she still had that apron, and that old world touch, but she was a modern woman that Molly!”

 
 

Berg appeared on the cover of Billboard magazine and received the first Best Actress Emmy in history, paving the way for women in the entertainment industry. She was polled as the second most respected woman in America after Eleanor Roosevelt. The Oprah, Martha and Rachel Ray of her day, Berg was a media trailblazer with popular radio and television shows, a cookbook, jigsaw puzzle, advice column and clothing line for modern women of her time.

 
     
 

Gertrude Berg is truly the most famous woman in America
you’ve never heard of.

Find out why in the delightfully entertaining YOO-HOO, MRS. GOLDBERG.

 
     
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